Tradeshows are very expensive, but potentially so lucrative. What a great place to get up and close with your potential customers! Nice booth, brochures at the ready, company banner hung, staff ready to talk to people. What else could you need? Well actually, quite a bit more. We break it into three categories here at Adco Marketing.
1. Table top gifts. These are inexpensive promotional items to grab the eye of those walking past your booth. Whether it's our custom cell phone wallets in fun colors, our new aqua bead ice/hot packs, or even a variety of colorful pens, color draws people into the booth for sure. Once there your sparkling personalities are needed to keep them chatting while you "vet" them to see if they might be a nice potential real client. It's helpful in this case to also have a game going, or a drawing, something where they can win other promotional items, or a coupon for your particular services.
2. Under the table gifts. These are the higher end promotional products such as our power banks, a nice travel tumbler, or a sunshade that might be useful and suitable for executives and potential buyers you feel might really be nice for followup after the conference. This useful promotional item will help them remember your company, and keep your logo and website nearby after the event whether the item is for their car, their office, or their home.
3. After the conference mailer gifts. This is the most critical component for trade show returns on investment. (ROI) Have purchased a post tradeshow mailer ahead of time. (Let's face it your team will be tired after the show, they may not make those phone call followups right away) Whether our simple magnets, coasters, or a mailer related to your "theme", something that retriggers the memory is necessary. With our twenty plus years in business, our staff can help you design the appropriate post trade show followup promotional piece to help seal the deal.
We love helping our customers make their tradeshows a success! Call 888-332-ADCO for more cool ROI tradeshow ideas!
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