Maximizing ROI Investment for Tradeshows

Tradeshows are very expensive, but potentially so lucrative.  What a great place to get up and close with your potential customers!  Nice booth, brochures at the ready, company banner hung, staff ready to talk to people.  What else could you need?  Well actually, quite a bit more.  We break it into three categories here at Adco Marketing.

1.  Table top gifts.  These are inexpensive promotional items to grab the eye of those walking past your booth.  Whether it's our custom cell phone wallets in fun colors, our new aqua bead ice/hot packs, or even a variety of colorful pens, color draws people into the booth for sure.  Once there your sparkling personalities are needed to keep them chatting while you "vet" them to see if they might be a nice potential real client.  It's helpful in this case to also have a game going, or a drawing, something where they can win other promotional items, or a coupon for your particular services.

2.  Under the table gifts.  These are the higher end promotional products such as our power banks, a nice travel tumbler, or a sunshade that might be useful and suitable for executives and potential buyers you feel might really be nice for followup after the conference.  This useful promotional item will help them remember your company, and keep your logo and website nearby after the event whether the item is for their car, their office, or their home.

3.  After the conference mailer gifts.  This is the most critical component for trade show returns on investment.  (ROI)  Have purchased a post tradeshow mailer ahead of time.  (Let's face it your team will be tired after the show, they may not make those phone call followups right away)  Whether our simple magnets, coasters, or a mailer related to your "theme", something that retriggers the memory is necessary.  With our twenty plus years in business, our staff can help you design the appropriate post trade show followup promotional piece to help seal the deal.

We love helping our customers make their tradeshows a success! Call 888-332-ADCO for more cool ROI tradeshow ideas!

Full Color Promotional Products with Logos

Ok you've paid that advertising agency or graphic artist a fortune to create your new brand identity.  However, quite often our clients would like to put their full color logos on our promotional products, only to be told that the logo is too expensive or doesn't fit on that pen!   Our experienced staff can show you which trade show giveaways can hold these complex logos. In the case of a pen for example, this can often be difficult, but not with our full color pens, an example of which is below:

Maybe your logo has half tones and shading?  We know it looks so cool, and often customers are quite sad when we explain that the custom travel mug cannot show half tones.  But rejoice, because new full color technology is all the rage and now we can show those full color imprints on a variety of items from backpacks and pens to power banks and cell phone wallets.  Sometimes the digital printing processes take a bit longer, perhaps a week or more, so be sure to call Adco Marketing first and look at what might work for your event date.

Need to hand out some fun full color imprint promotional products such as lip balms, custom candy bags or microfiber cloths?  Adco Marketing is here to help.  Go crazy with these cloths below with nice large imprint areas in a variety of shapes and sizes.  Great under a dollar promotional giveaway!

Really nice quality lip balms hold a logo as well with full color - just ask us to show how your logo looks on these unique, high quality Made in the USA lip balms.  It sounds like a sales pitch, but really in terms of products made in the USA, we do an exceptional job with our lip balms.  Whether with SPF, tinted, or just a really nice assortment of flavors, we rock the full color imprinting on these!




And for a higher end promotional item with full color logo, our custom travel mugs now can be printed with that super cool logo as well!  See the exceptional detail and close registration on the artwork below.

Adco Marketing 888-332-2326