Wednesday, May 2, 2018

Choosing Your Trade Show Giveaways

Ok, the deadline is nearing. Your conference is approaching and you've rented the booth. Now what? Maybe you are thinking a custom power bank, but again, didn't you see those last year at a bunch of booths?
Who is going to be your promotions expert, who will tell you the current trends without pressure to buy? Is that old box of pens from last year really going to get you the ROI you are looking for? (and do they even write anymore?)
Consider these possible issues:
  • Booth Design - do you want your table gifts "accessible", where folks can grab at will? Storing higher end items underneath that you hand out to qualified leads is nice for folks on a budget. Speaking of qualified leads...
  • Lead Qualification is critical to make sure you haven't wasted all that booth rental fee. Make a drawing for a cool item preferably related to your business - gather information via ipad entry or note cards. (just because they visited your booth doesn't mean they are going to remember you!) We even offer custom spinner wheels which can be used to really attract a crowd.
  • Pens! Yes they are super cheap... but really, what message are you wanting to be remembered by? At least try our Mop Topper pens which are a combo pen, stylus, and screen wipe and your booth will be more approachable and colorful as well.

  • After the show? Wait a minute...you're exhausted, how easy is your booth to pack up? (we offer custom booths that pop up and down easily). And what about followup for all those leads? Our direct mail contact gifts will help with that ROI.
There is a LOT to think about. We've been working in this industry for over 20 years. We've done the leg work. We know the drill and which suppliers can produce quickly, with quality promotional products. Call 888-332-ADCO, and relax... look for those comfortable trade show shoes... like this... NOT!